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NITIE, Mumbai Holds Workshop on Mumbai's Dabbawallas A few interesting tidbits from the presentation: - The dabbwallas are extremely disciplined. Consuming alcohol while on duty attracts a fine of Rs. 1000/-. If found guilty more than twice, the dabbawalla's contract is terminated. Unwarranted absenteeism is not tolerated and is treated with a similar fine. The Gandhi cap serves as a potent symbol of identification in the crowded railway stations. Not wearing the cap attracts a fine of Rs. 25/-. Selection of new dabbawallas is done very carefully. Only after the antecedents of the applicant are thoroughly verified is he taken into the fold for a six-month probation. As management students, we learnt a lot from the dabbawallas. They shattered the myth of technology being indispensable to solve complex problems. Their incredibly efficient supply chain that incorporates advanced concepts such as reverse logistics and multi-level coding is worthy of emulation by modern day FMCGs. However, the most enduring lesson that the dabbawallas left us with is to place the customer ahead of everybody else. It is said that when Prince Charles expressed a desire to meet them during his visit in 2003, the dabbawallas requested him to schedule the meeting such that it did not hamper their mid-day delivery deadlines. With that one act the dabbawallas showed the world that "the customer is truly the king!" Concluded. Click here to post your views/ comments/ experience on this...
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