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D'apprendre: An Entrepreneurial Workshop by PGDIE Students Held at NITIE, Mumbai
Brand Mantras, Brand Shashtras and Brand Namkaran are the powerful tools of today's scenario to become the best entrepreneur in the world. "D'apprendre - The Entrepreneurial Workshop" was held on 17 February 2005 at NITIE Auditorium, organized by "Empresario - The Entrepreneurial Body at NITIE".
The Workshop started with the felicitation of Brand Guru, Mr. Jagdeep Kapoor, Chairman and MD, Samsika Marketing Consultants by Prof. A. K. Pundir. Mr. Jagdeep Kapoor enthralled the students with modern Branding Concepts. He provided insights of nine Shashtras for a Brand. The nine Shashtras are Need, Seed, Heed, Deed, Feed, Speed, Creed, Breed and Exceed. He stated, "When you decide to cross road, just cross the road, don't wait for traffic to stop." To sustain in the market one should adapt to market. He stressed that in today's scenario, identification of consumer is more important than that of customer. The entire session was very lively and energetic. Second session witnessed Mr. Sandeep Singhal, Chairman and CEO, Medusind Solutions, enlightening participants with "Challenges in establishing a New Venture". The session enchanted the students and delegates with real perspective of challenges faced by an early start-up. His lesson to audience is - "Capital is not the constraint in starting any business as perceived by most. The actual requirement is knowledge of target customer and market segmentation." He emphasized that "money chases the people that necessarily don't need it". He threw light on three most important ways of funding - venture funding, self funding and personal credibility based fund from customer. He emphasized on inception of idea and how to develop the idea. To get the people who share the vision and to build an A-Team were regarded as most crucial factors by him. The session was extremely interactive and created a novel, unthought-of and lucid picture of start-up challenges.
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