MELANGE 2006: The Annual Cultural Event Held at K. J. Somaiya Institute

MELANGE 2006: The Annual Cultural Event Held at K. J. Somaiya Institute

Creativity and self-expression, these two threads ran through 'Melange 2006' - the annual cultural extravaganza at SIMSR, Mumbai, held on March 31st & April 1st 2006.

Day 1

The events kicked off with the Story Building Contest on the morning of March 31st. A challenge to wit and quick thinking, participants weaved a series of unrelated pictures into a seamless narrative, all in a span of five minutes.

From stories onto lyrics, Bollywood Nirvana: Antakshari and Beyond, was a contest for movie buffs taking you into movie-town for an hour of melodious dueling, where memory mattered more than I.Q., tune more than strategy.

And following right behind was the AD - Sell Competition. Blending the popular contests of hard sell which is about selling skills, Ad Mad which is all about creativity... this was a "heady mix". Contestants selling Tata Indicom phones to Anil Ambani and a Magic Broom to President Bush had the audience in splits.

Poise and confidence, ready wit and the courage to say it as it is, the crowd pleasers winning the Mr. & Ms. Melange crowns brought all of it to play to ace this grueling competition of the best and the brightest.

Day 2

April 1st 2006 began with the challenge of Strategic thinking with teams of six pitting their brain-power against each other in three rounds.

Round 1. Perceptions: Knowing the right answer is not enough. Is it the same as what other people think? Is USP = UCP? A game involving exposing the strong and eliminating them from the game.

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Contributed by -
Shubhomoy,
PGDBA - Marketing,
K. J. Somaiya Institute of Management Studies and Research, Mumbai.

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