Business Today Best B-Schools Ranking
Year 2005
Business Today's latest issue has just hit the stands with Best B-school Rankings. Here, CoolAvenues re-produces some of their data: -
In a competitive market (and the B-schools market is a competitive one in India),
Monopoly Brands: boast brand equity scores between 4 and 6
Winning Brands: between 3 and 4
Distinct (or Excellent) Brands: between 2 and 3
Undifferentiated Brands: Between 1 and 2 and
Mediocre Brands: less than 1.
NR: Not Ranked (last year)
The Top 10
| 2005 Rank |
2004 Rank |
2003 Rank |
School |
Brand Equity Score |
Brand Equity 2004 |
| 1 |
1 |
1 |
IIM A |
5.48 |
6.75 |
| 2 |
2 |
2 |
IIM B |
2.44 |
2.91 |
| 3 |
6 |
8 |
FMS |
2.09 |
1.35 |
| 4 |
3 |
3 |
IIM C |
1.95 |
1.96 |
| 5 |
4 |
4 |
XLRI |
1.53 |
1.50 |
| 6 |
7 |
5 |
IIM L |
1.50 |
1.20 |
| 7 |
14 |
NR |
IIFT |
1.33 |
0.80 |
| 8 |
5 |
6 |
Symbiosis |
1.26 |
1.38 |
| 9 |
8 |
7 |
JBIMS |
1.21 |
1.16 |
| 10 |
17 |
10 |
NMIMS |
1.10 |
0.65 |
The Recruiter's Top 10
| 2005 Rank |
2004 Rank |
2003 Rank |
School |
Brand Equity Score |
Brand Equity 2004 |
| 1 |
1 |
1 |
IIM A |
4.02 |
5.40 |
| 2 |
2 |
4 |
XLRI |
2.43 |
2.55 |
| 3 |
12 |
7 |
IIM L |
2.17 |
0.88 |
| 4 |
22 |
NR |
IIFT |
1.60 |
0.46 |
| 5 |
4 |
3 |
Symbiosis |
1.38 |
2.01 |
| 6 |
10 |
9 |
FMS |
1.38 |
0.95 |
| 7 |
20 |
8 |
K.J.Somaiya |
1.38 |
0.48 |
| 8 |
6 |
11 |
IIM C |
1.37 |
1.63 |
| 9 |
7 |
5 |
IMT |
1.33 |
1.28 |
| 10 |
14 |
21 |
NMIMS |
1.33 |
0.74 |
The Wannabe MBA's Top 10
| 2005 Rank |
2004 Rank |
2003 Rank |
School |
Brand Equity Score |
Brand Equity 2004 |
| 1 |
1 |
1 |
IIM A |
6.42 |
7.16 |
| 2 |
2 |
2 |
IIM B |
3.80 |
3.40 |
| 3 |
4 |
8 |
FMS |
2.54 |
1.92 |
| 4 |
11 |
NR |
IIFT |
2.10 |
1.06 |
| 5 |
NR |
NR |
ITM |
1.96 |
0.00 |
| 6 |
3 |
3 |
IIM C |
1.65 |
2.24 |
| 7 |
25 |
18 |
Amity |
1.57 |
0.31 |
| 8 |
NR |
NR |
Alliance |
1.29 |
0.00 |
| 9 |
23 |
NR |
TISS |
1.27 |
0.41 |
| 10 |
10 |
10 |
IIM I |
1.04 |
1.28 |
The Student's Top 10
| 2005 Rank |
2004 Rank |
2003 Rank |
School |
Brand Equity Score |
Brand Equity 2004 |
| 1 |
1 |
1 |
IIM A |
5.38 |
7.20 |
| 2 |
2 |
2 |
IIM B |
2.92 |
2.80 |
| 3 |
3 |
3 |
IIM C |
2.78 |
2.31 |
| 4 |
4 |
5 |
FMS |
2.25 |
1.87 |
| 5 |
9 |
9 |
S.P.Jain |
2.03 |
1.00 |
| 6 |
15 |
10 |
JBIMS |
1.87 |
0.81 |
| 7 |
10 |
7 |
Symbiosis |
1.87 |
0.95 |
| 8 |
11 |
16 |
ICFAI |
1.55 |
0.91 |
| 9 |
6 |
4 |
IIM L |
1.43 |
1.43 |
| 10 |
19 |
19 |
MDI |
1.39 |
0.51 |
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Related readings:
+ IIMs Snub MBA Rankings by Indian Media
+ The Maya of B-School Salary - by Dr. Madhukar Shukla
