Yash Raj Films to Hold Movie Workshop at IIM Kozhikode Marketing Seminar

Yash Raj Films to Hold Movie Workshop at IIM Kozhikode Marketing Seminar
August 19-20, 2006

The Indian Institute of Management, Kozhikode, is organizing its Annual Marketing Seminar, 'Synapse', on the 19th and 20th of August 2006. Synapse 2006 promises to offer rich insights into various facets of marketing, with events as diverse as talks by marketing gurus, and a movie-marketing workshop on the cards.

The theme for this year's event is 'Marketing Revelations: Through the Seer Stone'. The event has ITC Ltd. as the Platinum Sponsor, and Business Standard as its Print Media Partner. The Synapse series of seminars is organized by mPower, the marketing interest group at IIMK.

Synapse 2006 will explore the exciting world of marketing in movies through a full-day workshop conducted by Yash Raj Films, a name that has become synonymous with super-hit movies and their marketing. The workshop will dwell upon product placements, marketing to NRIs and other such factors that have contributed to some of the biggest Bollywood hits in recent times. It will be conducted by Mr. Tarun Tripathi, Head of Marketing, Yash Raj Films.

The event also promises to be a platform for experienced industry practitioners to share their experiences and learning with the students. The speakers who will offer their perspective on the theme of the event are: -

Mr. Syed Ahmed, ED-Marketing, ITC Ltd.

Mr. Anupam Dutta, Head of Dairy Business, Britannia Ltd.

Mr. Sudhakar Mallya, Director, Reach Technologies

Mr. R Subramanian, Director, Subhiksha

Mr. Jayant Pendarkar, VP, Head - Global Marketing, TCS Ltd.

Mr. Sujit Samitran, Erehwon Consulting

Mr. Amit Garg, AVP Marketing, Hindustan Times Media Ltd.

Synapse 2006 also features a Paper-writing Contest on the topic: 'Grocery Retailing - Facing the 'Kirana' Challenge'. The contest is open to B-school students from across the country, offering them a chance of showcasing their ideas on the highly relevant topic.

For more details, and delegate registration, visit the website at: -
http://www.iimk-mpower.info

Concluded.

Click here to post your views/ comments/ experience on this...

Contributed by -
Media Cell Team,
Indian Institute of Management Kozhikode,
Kozhikode, Kerala.

MBA Alumni \| MBA Students \| MBA Aspirants \| MBA Forums