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Latest Discussion on CoolAvenues Forums

MICA Hosts Insightful Interactive Session by Mr. R. Rajesh of Pepsico International

Mudra Institute of Communication, Ahmedabad (MICA) hosted an insightful interactive session by Mr. R. Rajesh on Sunday. Mr. Rajesh is the current Category Manager, Lehar and Kurkure Division, Pepsico International.

The focus of the session was on the art of branding and brand extensions. Mr. Rajesh spoke about how perceptive consumer insights are instrumental in successful marketing strategies. He presented a few case studies also to illustrate the point about how breaking through the clutter requires insightful consumer insights.

The session saw him interacting with students in an exercise that involved developing strategic brand extensions for some well-known brands. Needless to say, the mini-workshop was very well received by the audience. The session was a part of the MICA Lecture Series (MLS), which has seen the participation of many industry leaders in the past.

Mr. R. Rajesh is an alumnus of XLRI, Jamshedpur, and has worked in leading FMCG organizations in senior capacities for over a decade. His interests include photography, traveling and squash.

Concluded.

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Contributed by -
Team Interface,
Mudra Institute of Communications, Ahmedabad (MICA).