SJMSOM, IIT Bombay Announces Specialized Continuing Education Programme (CEP)

SJMSOM, IIT Bombay Announces Specialized Continuing Education Programme (CEP)

The Continuing Education Programme (CEP) at IIT Bombay has been set-up to meet the manpower training and knowledge upgradation needs of the industry. With the rapid pace of growth in technological knowledge and frequent paradigm shifts in technology, continuing education of working professionals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad.

In addition to regular short-term programmes, CEP also conducts intensive courses on selected topics leading to a certificate on successful completion and evaluation. In the year 2003-2004, first batch of Certificate Programme in Marketing Management was conducted at New Delhi by Prof. Sanjaya S. Gaur and colleagues from SJMSOM, IIT Bombay. The programme was well-received by the executives and managers working in different kinds of organizations, viz. government, private and family-managed businesses.

CEP, IIT Bombay announces the third batch of One-year Certificate Programme in Management with Dual Specialization in Marketing & Managing People to be held at Mumbai and New Delhi. The programme will be coordinated by Prof. S. Bhargava and Prof. Sanjaya S. Gaur of Shailesh J. Mehta School of Management, IIT Bombay.

One Year CEP Certificate Programme in Management with Dual Specialization in Marketing & Managing People

Marketing function and management of people in any kind of business is increasingly becoming important today to build and maintain the sustainable competitive advantage. Contemporary businesses scenario demands to have pace with the fast-changing business scenario, which in turn requires more competent professionals with a broader base of skills and expertise in the field of Marketing and People Management. Successful business leaders in the corporate world have realized it and are applying all possible strategies to hone-up the business development skills of people, who can bring the creative and innovative edge to the business.

This program has been exclusively designed to meet the emerging needs and includes topics that bridge the existing gap and facilitate easy transition to the required platform for success. The proposed programme is an endeavor to provide an opportunity to the young working professionals to get an in-depth orientation as well as exposure of management through the faculty of repute.

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Contributed by -
Rachit R. Mehrotra,
Shailesh J. Mehta School of Management,
IIT Bombay.

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