MICA to Organize MICANVAS '06, the Annual Brand Management Festival

MICA to Organize MICANVAS '06, the Annual Brand Management Festival
Theme: "The Black Box - Unlocked"
October 27-29, 2006

It's that time of the year again - MICANVAS '06 is finally here... back, and twice as big! Newer and more exciting events, more tantalizing challenges, loads more prize money to be won, and an insane amount of fun, all packed into 72 hours of non-stop, edge-of-the-seat, adrenaline-pumping, insomniac action, starting 27th October, 2006!!!

For the uninitiated, MICANVAS is MICA's Annual Brand Management Festival. Over the years, this fest has been used as a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management school, MICA has always blazed the trail in inviting people to look beyond boundaries, to think out-of-the-box. As MICA Director, Prof. Atul Tandan, says, "All learning at MICA and MICANVAS is managing the theatre of the mind to nurture ideas, harvest solutions and deliver effective results."

The 27th, 28th and 29th of October will see India's top industry minds meeting at MICA and sharing and challenging conventional wisdom on the intensifying battle for consumer mindshare in the new marketing millennium. In keeping with this same ideology, the theme of Micanvas this year is "The Black Box - Unlocked". The Black Box is 'space' - the consumer's mind, a space in which the consumer operates, the amalgamation of the cultural shifts and attitudinal changes, the sum and substance of all these wherein somewhere lie the consumer insights that define the new age Indian Consumer. All stereotypes will cease to exist. At MICANVAS 2006, together with you, we plan to explore the mysteries of the Black Box, and perhaps define new stereotypes.

A continuing tradition at MICANVAS, the theme will be the topic for MICANVAS' flagship event, The Panel Discussion, where eminent industry professionals will share their points of view in an engaging, interactive discussion between the panel and the audience.

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Contributed by -
Team Interface,
Mudra Institute of Communications, Ahmedabad (MICA).

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