Confirmed Speakers' List & Final Events Scheduled During MICANVAS'06 at MICA

Confirmed Speakers' List & Final Events Scheduled During MICANVAS'06 at MICA
October 27-29, 2006

Get ready to explode old stereotypes of everything that ever existed. More importantly, get geared to explore everything that defines a new age Indian Consumer.

MICANVAS 2006, the much-awaited Annual Brand Management Festival at MICA, is back with newer events, tantalizing challenges and lots more prize money to be won. 27th, 28th and 29th October 2006 will witness 72 hours of non-stop excitement, action and fun for all the participants - be it the industry or the top business and management schools of the country.

MICANVAS has been a platform to bring together eminent professionals and the best brains from the top B-schools in India and put them through grueling rounds of events that bring to the fore their ability to think on their feet. As the pre-eminent Communication Management School, MICA has always blazed the trail in inviting people to look beyond boundaries, to think out-of-the-box.

The theme of MICANVAS this year is "The Black Box - Unlocked". As MICA's Director - Prof. Atul Tandan puts it, "The Black Box signifies 'space' - the consumer's mind - a space in which the consumer operates. It is the amalgamation of the cultural shifts and attitudinal changes; the sum and substance of everything that defines the new age Indian Consumer."

Corporate dignitaries like Punitha Arumugam (CEO, Madison), Prashant Panday (Deputy CEO, Radio Mirchi), Madhukar Kamath (MD & CEO, Mudra), Santosh Desai (President, McCann-Erickson), Ravi Naware (Chief Executive, ITC Foods) and Shantanu Khosla (MD, P&G India) are the invited speakers at "Mind Speak" - the Panel Discussion which will kick-start the three-day Brand Festival and unlock the mysteries of the Black Box for the audience.

The three days will witness India's top minds from the business and management schools converging at MICA to challenge conventional stereotypes about consumer's mind space and redefining newer ones in the dynamic marketing millennium.

Other formal events include "SBI Bankonus" - The Marketing Plan; "Mudra Mindbenders" - The Brand Case Study by Mudra and Paras; "MICA EDC Cerebrus" - The Business Plan Competition; "Tam Newsbeat" - The TAM Media Research Paper Presentation; "Crosstalk" - The Parliamentary Debate and "Nash it Out" - The Game Theory Game.

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Contributed by -
Team Interface,
Mudra Institute of Communications, Ahmedabad (MICA).

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