IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour

IIM Lucknow Organizes Index - A Marketing Intelligence Endeavour
On November 25-26, 2006 at Nehru Bal Vatika, Aliganj, Lucknow

The 12th edition of the INDEX fair will be organized on the November 25 and 26, 2006 at the Nehru Bal Vatika, Aliganj. If you thought last years fair with over 10,000 footfalls was an indicator of the fact that the event has become a part of the social calendar of Lucknow, you have to see how it gets better every year.

The events lined up include the coveted titles of 'Mr. & Miss INDEX', 'Mr. & Mrs. INDEX' and events such as Antakshari, family-based games, Salsa etc.

There will be a gamut of games stalls designed and made completely by students of IIM-L whom you would surely see in a variety of costumes, ranging from Bunty and Bubli to Ravana and Garuda, creating games based on stories of these popular characters. Add to that a whole lot of prizes to be won at the fair including lucky draws. Not to forget the number of food counters arranged to provide refreshments to the visitors. Take a look around the city and you see INDEX buzz with all Hutch hoardings, book stalls and popular shopping areas carrying the INDEX colours on them.

Amazing Competition and Corporate Participation on Campus

That was just the fair! As you are aware, beyond being a fair this event is a part of the unique market research initiative by the students of IIM Lucknow. It is based on the concept of "Disguised Market Research" - which seeks to gain insights into the consumer's perspectives/needs through intelligently designed games to overcome the 'Sensitization Effect'. As a result, IIML's clients spread across the FMCG, Banking, Services and IT sectors and Industry heavy weights like HLL, ABVG, ITC, TATA Group have been partnering with INDEX regularly.

This year, at INDEX, everything has reached new heights. Corporates came in with 10 live projects, from a diverse spectrum with a value offering on a variety of research objectives like gauging product awareness, assessing competition, identifying consumer needs, measuring strategy effectiveness et cetera.

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