ISB Hyderabad Holds First Media Conclave

ISB Hyderabad Holds First Media Conclave - Drishticon

The Media Club at the ISB hosted Drishticon - a media conclave - on November 24, 2006. The Conclave - "The Role of Media in Taking Brand India Beyond Indian Shores" - was an attempt to define and redefine the role of Indian media in positioning 'Brand India' on the global map.

The conclave saw several high profile dignitaries from the field of Indian media come together, to discuss the strategic positioning of a happening brand called India.

In his welcome note, Ajit Rangnekar, Deputy Dean, ISB, spoke about the situation ten years ago, when India was on nobody's radar. "Brand India is totally a private sector creation. It is the creation of newly emerging industries like the retail and the media. So it will be of interest to see how our eminent panel today position India," he said. Mr Rangnekar contributed the phenomenal growth of the ISB to the same brand called India.

Drishticon Being Held at ISB Hyderabad

A brand by himself, ace ad-filmmaker, Prahalad Kakar, said, "A silent movement to build this brand had begun ten years ago. 100 of innocuous minds were working towards it. The world realised the impending threat, and so they battled it out by discrediting our products and creating a deliberate disinformation campaign about India."

According to Kakar, the concept of Brand India is just the tip of the iceberg. "It is the professional entrepreneur, the single-minded industrious community outside India, who is the actual brand," he said. The best product that India has created, according to Kakar, is its people.

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Contributed by -
Ms. Bhuvana Ramalingam,
Director - Communications,
Indian School of Business, Hyderabad.

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