IIM Calcutta Hosting Annual International Business Festival 'Intaglio'

IIM Calcutta Hosting Annual International Business Festival 'Intaglio'
Highlights of Intaglio Day 1

Following on from the Grand Inauguration on 4 January 2007, Intaglio upped the tempo even more on Day 1. The variety and richness of events and contests has been the forte of Intaglio over the years, and Day 1 saw the successful completion of elimination rounds for many events.

Murphy's Laugh - Project & Resource Management

Five teams from the top B-schools of the country battled for the top honours at this inaugural event. The event, an online project management simulation game dubbed "Murphy's Laugh", tested the finalist teams from ISB, IIM Ahmedabad and IIM Calcutta for two hours in what was the first of over 16 games and competitions that shall be hosted at Intaglio this year.

Clash of the Titans - Marketing Plan for Tourism Development

More than 75 teams from B-schools across the country registered for the Clash of the Titans, a marketing strategy game.

The event required the participants to design an extensive marketing plan for tourism industry in one of the six identified states in the country. After two elimination rounds, six teams were called down to campus to present their plan to esteemed panel of judges: Mr. Kaushik Lashkar, Head, Airtel marketing West Bengal Circle; Prof. Sudas Roy and Mr. Deepak M. True to the spirit of the theme, "Transforming Potential to Performance", various creative and colorful ideas emerged from the finalists to promote the state as a brand and they identified new target segments. An in-depth Q&A with judges revealed novel insights.

Modulus - Property Valuation

Modulus - the data modeling game of Intaglio - in association with Bloomberg and the Finance & Investments Club of IIMC, was a test of problem-solving aptitude and analytical skills, based on a current problem faced by the real estate firms globally. Property valuations are going through the roof. More often than not people wonder whether they are being taken for a ride especially in light of reports of fly by night real estate brokers. This was the challenge present before the participants. A challenge that not only brought together the best analytical minds in the country but also presented an opportunity to solve a riddle that has been haunting the real estate sector the world over.

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Contributed by -
Vishal Krishnan,
Class of 2007,
IIM Calcutta.

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