SCMHRD-Pune Victorious at IIML's Marketing Strategy Contest

SCMHRD-Pune Victorious at IIML's Marketing Strategy Contest

Students of Symbiosis Centre for Mangement & Human Resource Develpment (SCMHRD), Pune, won the First Prize at 'Markstrat' - The Marketing Strategy Competition organised by the Marketing Club (Prism) of IIM Lucknow.

The first prizes were bagged in two categories, Hindustan Lever Ltd's 'Fair & Lovely' Brand and Cavinkare's 'Chik' Shampoo. The research for the respective case studies was carried out across two months and amongst hundreds of respondents as per the requirement in the respective cases.

The contest was organised in two phases. The first phase was shortlisting of top ten teams in each category on the basis of a research proposal for the live cases. In the second phase, the ten top teams from across the country did the research and based on their analysis suggested strategies.

The event saw fierce competition from the partcipating schools namely, IIM Ahmedabad, IIM Lucknow, XLRI Jamshedpur, NITIE Mumbai, IIFT Delhi, FMS Delhi and SCMHRD Pune. The evaluation of the case analysis was done by the respective companies Hindustan Lever Ltd. (HLL) and Cavinkare.

The "Chik" Shampoo Live Case Study involved devising an urban strategy for the Shampoo while the "Fair and Lovely" Live Case Study involved suggesting strategy to increase consumption of the fairness cream in urban and rural markets.

Both the winning groups comprised five members each, all of whom are students majoring in Marketing. The teams comprised the following members: -

Team Brand Visibles - (HLL Case Study) - Dinesh V. K., Mohit Arora, Shankar Iyer, N. Subramanian and Tarang Goyal.

Team Comfortably Numb - (Cavinkare Case Study) - Anish Unnikrishnan, Dileep Kannan, Mala Dhalani, Subin S. and Vibhor Khandelwal.

Concluded.

Contributed by -
Shankar Iyer,
Placement & Corporate Relations Team,
SCMHRD, Pune.

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