SPJIMR-Mumbai Hosts its Annual IT Conclave 'bhavITva 2007'

SPJIMR-Mumbai Hosts its Annual IT Conclave 'bhavITva 2007'

S. P. Jain Institute of Management & Research, Mumbai, played host to the head-honchos of the IT industry during its Annual IT Event, Bhavitva 2007. The theme for the event was "India Vision 2010: What Driveth IT?"

The event began with Dr. Lakshmi Mohan, Faculty, School of Business, State University of New York, giving the keynote address. Drawing from her immense experience on the research of global business trends, she commented on the impact of IT in India and the latest opportunities. She firmly stated that globalization is here to stay and the money was in Implementation & Consulting Services. She concluded on the note that Healthcare, Pharma Contract Research & Manufacturing and Automated Decision Technologies were the key growth areas of the future.

Mr. Amitava Roy, President, Symphony Services, spoke on the role of Engineering Services driving IT in the future. Dispelling myths surrounding the engineering outsourcing and offshoring, he mentioned that competitive pressures in the country had declined margins and profitability, thereby necessitating application of new business and delivery models. He also mentioned that India would be a leading market for products and services by 2020. "We need to think world-class and de-link the notion of a viable innovation from a client endorsement with breakthrough ideas for end-users. Product Innovation should surprise the customer and not wait for an endorsement," was his concluding message for the audience.

Mr. Aditya Vikram Jain, Assistant Vice President, Evalueserve, spoke about the knowledge process outsourcing as a key driver for the IT Industry. Mr. Vikram said that the future opportunities were in the new areas such as Healthcare / Clinical Research, Animation Services, Remote Education, Sarbanes Oxley Compliance related work. The growth areas needed a shift towards higher value-added work in all areas. Multi-lingual work, new markets (particularly for IP work) and SMEs are a large potential, yet to be fully tapped. He highlighted that building knowledge and credibility around expertise / knowledge, delivering highest quality consistently, people management, training and retention, complying with standards and regulations were the main challenges in the KPO sector. He concluded by saying that KPO is a step in the right direction making India a knowledge hub in the 21st century.

Highlighting the product development market as another key driver for IT, Mr. Ghana Pendse, Vice President, Persistent Systems, said that an iterative development process needed to be followed to suit the product according to the customer's needs. Highlighting the need to develop a product development culture in organizations, he urged them to recognize the efforts of offshore teams in creation of new IP. He also pointed out the need to establish clear IP Protection Policies through appropriate contracts and systems, and trained people in order to win customer confidence.

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Contributed by -
PRCOM 2006,
S. P. Jain Institute of Management & Research, Mumbai.

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