JBIMS, Mumbai Hosts L'Oreal Brand Storm 2007 India Finals

JBIMS, Mumbai Hosts L'Oreal Brand Storm 2007 India Finals

When the best branding minds from the cream of management institutes all over the country gather together to better each other, the outcome can be nothing but a wonderful display of creativity and intelligence.

Jamnalal Bajaj Institute of Management Studies, Mumbai, played the perfect host to the mother of all branding events - L'Oreal Brand Storm 2007, on March 27, 2007.

Five teams battled it out for the top position and to represent India in the world finals of the L'Oreal Brand Storm 2007 to be held in Paris later this year. Teams from MICA, IIM-Ahmedabad, SJMSOM-IIT Mumbai and JBIMS-Mumbai went all guns blazing to impress the judges' team from L'Oreal which comprised of Mr. Didier Villenueva, MD, L'Oreal India and Ms. Sujata Tyagi, Director HR, L'Oreal India. Every team made a twenty five minute presentation to a packed auditorium comprising of students, corporate and journalists. The audience was held in rapt attention as the teams came up one by one to unveil their global marketing and branding strategy for REDKEN FOR MEN, a hugely successful L'Oreal brand in the USA and Europe.

After all the presentations and the nail-biting suspense, the results were announced by Mr. Villenueva. Team "Koesha" from MICA comprising of emerged victorious with a wafer-thin margin. They will now represent India in Paris in June at the International Finals of Brandstorm 2007. All in all, Brand Storm 2007 came to be seen as the breeding ground of corporate India's finest brand managers.

Concluded.

Contributed by -
The Corporate Relations Committee,
Jamnalal Bajaj Institute of Management Studies, Mumbai.

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