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Gramotsava ’07 Organized by XIMB Students Receives Overwhelming Response

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Besides linkage, the promotional campaign has been successful in catching the large eye-balls in the target areas. "We are expecting more foot-falls during the two-day market fair scheduled at Balakati & Nischintkoli on September 30 & October 1 respectively. During the fair, we have planned to carry out market research activities
for the companies besides enhancing visibility and brand awarness of the participating companies," informed Ananda Saha, Student Representative of RMAX.

During the last phase of the promotional campaign, students also carried out the need assessment market research survey for Britannia Industries Limited. The market research was focused on two products - Britannia Marie Gold & Vita Marie Gold - with an objective to know about the product awareness and brand loyalty of the customers about these products.

Concluded.

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Contributed by -
Team Illuminatix,
Media & PR Cell,
Xavier Institute of Management, Bhubaneswar.