Annual Management Conclave "Horizons '07" of IIM-K Focuses on Rural India

Annual Management Conclave "Horizons '07" of IIM-K Focuses on Rural India

The conclave dealt extensively with the topic of Rural India and had eminent speakers voice their opinions on the same. Mr. Paresh Chaudhry, Head, Corporate Communications, HUL, and Communications Leader, South Asia for Unilever

took the example of HUL’s Project Shakti, which trained rural women to sell HLL products.

The project has resulted in an effective distribution channel reaching 100 million rural customers. Mr. P. K. Kesavan, Director, Ministry of Panchayati Raj, said that rural growth can be achieved by unearthing business opportunities in rural areas and generating employment. An excellent example of this was afforded by Mr. Sunil Chainani, Director, Fabindia Overseas Pvt. Ltd.. Fabindia, with over 20,000 craftsmen across 250 districts working for it, focuses on bridging the urban-rural divide by bringing the best of rural craft to the urban customer.

The conclave ended with the HR Summit in which eminent HR Managers like Mr. Narayanan Nair, VP-HR of Mphasis EDS and Mr. Sheen Sunny Akkara, Director, Resource Management, Deloitte Consulting participated. The panel discussion mainly focused on the strategic role of HR in today’s business environment. The changing expectations of organizations and the impact of globalization on the HR policies of companies were also debated.

In the run up to the conclave, Chanakya, an Online Quiz was held daily for a week which saw thousands take part in it. Ranniti, a one-of-a-kind Online Treasure Hunt was also organized as part of Horizons. Launched for the first time in India, this quiz drew enthusiastic participation from thousands of excited students. The Contact Singapore Case Study was also launched as part of the event. In a B-Plan Guidance Workshop held exclusively for Horizons, Mr. Gururaj Potnis, CEO of Manthan Services gave key pointers to budding entrepreneurs.

Concluded.

Contributed by -
Media Cell,
IIM Kozhikode.

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