Rural Management Students of XIMB Organize Rural Marketing Fair

Rural Management Students of XIMB Organize Rural Marketing Fair

Gone are the days of gullible and irrepressible rural people who can be taken for ride by the company people. The brand awareness and quality consciousness among the rural people has shot up tremendously. The Rural Management Students of Xavier Institute of Management re-affirmed

the belief that the rural customers are as brand conscious as their urban counterparts during the two-day Rural Marketing Fair.

The two-day rural marketing fair has been organised by Rural Manager's Association of XIMB (RMAX) at Balipatna & Nischintkoli, which are 40 and 70 km away respectively from the temple city of Bhubaneswar. According to an estimate by the research team, the total foot-fall during the two-day marketing fair was more than 3000 people.

"I am very pleased to see the efforts of the students, and I am sure that this rural marketing fair is a unique initiative by any management institute in the country. Despite the academic pressure, the students successfully organised this on such a grand scale and I am really impressed with them," said Fr. E. Augustine, Dean - Administration & Finance at XIMB.

Inaguration of Rural Fair Gramotsava ’07 Organized by XIMB

The fair witnessed huge participation because of the innovative game designing for market research for Britannia Industries Limited, Lotte Confectionary, Hindustan Unilever Limited and Cholayil Private Limited.

Besides this, Paradeep Phosphates Limited and ICICI Limited also witnessed enthusiastic participation. Huge shining banners and attractive promotional campaigns attracted large number of people visiting the haat (market) on Sunday and Monday.

The innovative market research campaign for 'Britannia Marie' and 'Vita Marie Gold' was an excellent learning opportunity for the students, which also complemented the company’s effort to promote their products in rural areas.

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Contributed by -
Team Illuminatix,
Media and PR Cell,
Xavier Institute of Management, Bhubaneswar.

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