Coca Cola India Conducts Workshop at JBIMS-Mumbai

Coca Cola India Conducts Workshop at JBIMS-Mumbai

After giving a brief about further steps such as idea generation, market knowledge tools and methodologies and product design and launches taking examples such as the latest 'Minute Maid' brand, Mr. Singh then moved back to some of the questions initially asked

by the students that covered points such Insights vs. Instincts, use of insights in positioning, celebrity endorsements and the role of research in it and a variety of topics. These and other viewpoint kept the audience enthralled and wanting more.

As the presentation concluded, the students were all ready and enthusiastic to carry forward the interaction and discussions, which was how the remainder of the session went on. Mr. Singh gave solid and convincing answers to a plethora of questions put forth and at the same time was open to discussions on different points raised by students. This amount of interaction made the session extremely fruitful for the students.

The session ended on a high note with the students feeling exited and 'refreshed'. Mr. Singh concluded by thanking the students for an overwhelming response and hoped to carry forward this mutual association with JBIMS through more such insightful sessions and interactions.

Concluded.

Contributed by -
The Corporate Relations Committee,
Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai.

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