FMS-Delhi Holds 31st Edition of Annual Convention 2007

FMS-Delhi Holds 31st Edition of Annual Convention 2007

Session I: "The Changing Indian Marketplace"

The theme for discussion in this session was "The Changing Indian Marketplace". The speakers for the session included Ms. Hiroo Mirchandani, Director, Consumer Health

Products, Pfizer Ltd., Ms. Nita Kapoor, Executive Vice President, Marketing & Corporate Affairs, Godfrey Philips, Mr. Harit Nagpal, Chief Marketing Officer, Vodafone India, Mr. Kamal Oberoi, CEO & MD, M&C Saatchi and Mr. Harish Bijoor, Brand Expert & CEO, Harish Bijoor Consults Inc. The session was moderated by Mr. Sreekant Khandekar, Director, Agencyfaqs!

The speakers touched upon various intriguing aspects related to the rapidly changing consumerist trends and lifestyle aspirations of the Indian consumer. Ms. Mirchandani, for example, spoke about the emergence of modern retail formats in the OTC segment and the marriage between the FMCG and the Pharmaceuticals sector towards this end. She believes that the Indian healthcare market has changed from being a reactive (illness-oriented) industry to a proactive (wellness-oriented) one and that this was a lucrative area in the healthcare sector. Mr. Harish Bijoor presented some interesting dimensions of marketing through his love-hate pendulum and the idea of brand caste, i.e., the emergence of simultaneously convergent and divergent patterns in the consumer behaviour across the globe depending on the kind of products and services he/she consumes.

Eminent Personalities & Thought Leaders from Corporate World as well as Policymakers Converge at FMS Annual Convention 2007

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Contributed by -
Pritish Mehta,
Media Relations,
Faculty of Management Studies, Delhi.

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