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Kurukshetra 2005 @ XIM Bhubaneswar MARKveda Ethics: Guidelines for marketing to children: How young is too young? A child gets up in the morning from his Disney bed, brushes in his special kid brush by Colgate, picks up his Pokemon cards and picks up Gini and Johnny backpack for school. In spite of the lucrative avenues we have to think where and how are we getting the information and is it justified making the kids cult brand followers. In consumerism, commercialism and marketing technique how far should we go in the corporate seduction of kids? Rural Marketing: Fortune at the bottom of the pyramid - Is it just another gold rush? Rural India has become the center of attention for the business community as a whole. Everyone is queuing up at the doors of rural consumers with specially designed and priced product packages for them. The question is - How much do we know about rural consumers psyche? Add to that we are in a media dark about rural. Do companies foraying into rural India have the right knowledge and competency to take on the challenge? An even bigger question is our initial assumption of rural market capability correct? Emerging Trend - We cannot control the "word of mouth" marketing or can we? Word of mouth is the driver of any service or new technology business. The problem that continually bothers every marketer is how to build, control and use word of mouth equity. Are the invisible networks really effective and more importantly how to see and use the network faster than competition is the question. FINveda Bubbles, Rational Expectations and Financial Markets Investigate the nature and the presence of bubbles in financial markets. Are bubbles consistent with rationality? If they are, do they, like Ponzi games, require the presence of new players forever? Do they imply impossible events in finite time, such as negative prices? Do they need to go on forever to be rational? Can they have real effects? Contributed by - |
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