Third Edition of a Book on Electronic Commerce by IIM Lucknow's Prof. Bharat Bhasker Gets Launched

Third Edition of a Book on Electronic Commerce by IIM Lucknow's Prof. Bharat Bhasker Gets Launched

IIM Lucknow's Prof. Bharat Bhasker, Professor of Information Technology & Systems has come out with the third edition of his book on Electronic Commerce: Framework, Technologies & Applications. The new edition focuses on influence of electronic commerce on marketing,

discussion on search engine optimisation and discussion on new models and new placement strategies for advertising on the internet.

Electronic Commerce is a blend of technology and application oriented approach. It has multi-tiered architectural framework in explaining e-commerce. The book is strong on internet security issues and electronic payment concepts and a good number of examples from India proving Indian orientation. The orientation follows an integrated approach from the Indian context.

After the successful response of the first two editions of Electronic Commerce, Prof. Bharat Bhasker has come out with the third edition of the book. Electronic Commerce has been adopted by a large number of institutions as a text or reference book for the electronic commerce courses. Apart from adoption by MBA programs for the electronic commerce courses, a large number of faculty members and students of various technical universities have also found it greatly useful for their M.C.A. and B.Tech. courses on electronic commerce.

The role of electronic commerce in the world of business cannot be over-emphasised. With the convergence of communication technology and devices, the number of people having access to Internet has been growing at an astonishing pace.The transition from traditional commerce to electronic commerce improves the efficiency of both internal and external processes, and hence, the advantages offered are applicable to almost every organisation.

To effect this transition, it becomes imperative to understand not only the concept of electronic commerce - advantages, caveats and business models - but also to comprehend its complete framework and technologies. The book attempts to address the subject matter from these perspectives.

A majority of books available in the market either confine themselves to managerial issues that emanate from transitioning to electronic commerce or focus on addressing the technological issues related to developing electronic commerce sites. IIM Lucknow, under complete guidance of Prof. Bharat Bhasker, initiated a course 'Internet Applications in Business Management' for the postgraduate students in 1997. This course follows an integrated approach to make students aware of the technological and managerial aspects of electronic commerce and challenges involved in deploying Internet applications in business organisations. Prof. Bhasker’s search for a suitable textbook for this course motivated him to write this textbook.

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