Manthan 2005 Concludes at TISS, Mumbai

Manthan 2005 Concludes at TISS, Mumbai
Post-event Press-release

Session II: Employer Branding - A Value Proposition

This session, delivered by Mr. Prasanjeet Bhattacharya from Grow Talent, traced the meaning of the term 'Brand', the different facet it acquires when used in the term 'Employer Brand' and the components and processes of the latter. The most important idea put forth was the fact that brand as such and employer brand in particular are both intangible assets.

A brand is a perception built over time that reflects an expectation and a commitment. The brand may relate to just products or extend to several stakeholders including the employees, which brings us to the concept of an employer brand. Building the employer brand revolves around both recruitment and retention of employees in the organisation, is a targeted process and reflected in the actions of the employer. Various factors may affect an employer brand's architecture and these influences (which vary from organization to organization) must be recognised for successful brand building.

Session III: Role of HR - An Internal Customer Perspective

Some industry commentators call the HR function the last bastion of bureaucracy. They are not exactly to be blamed. Traditionally, the HR department focussed predominantly on basic administration, record keeping and transactional duties. Delivered by Ms. Madhuri Puri Bhuj, Head - Product and Technology, ICICI Bank, this session thus, underlined the need for HR to align itself to the business. If this is not done, line managers run HR the way they want to, thus reducing the role of HR to an administrative function. With careful attention to forging an identity, the HR Department can learn to provide what the internal and external customers expect. Within such an environment, the HR professional is considered necessary by line managers, is a strategic partner, an employee sponsor and a change champion.

Session IV: Leveraging Technology - Applications and Issues in HR

This session was jointly delivered by Mr. Shovon Mukherjee and Ms. Neelam Malhotra from IBM PeopleSoft. The session dealt with how, given the modern world, globalisation and market-focus, there are various pressures on the HR function in any organisation.

Next

Contributed by -
Ramanathan V.,
Batch of 2005-2007,
Tata Institute of Social Sciences, Mumbai.