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FMS, Delhi holds Annual Convention 2005 on "Brand India - The Next Leap"

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The Money Next: India Finance - Beyond Bubbles & Booms

The next session jingled with hard-boiled financers like Mr. Ashwani Puri, Executive Director, PriceWaterhouseCoopers, Dr. Manoj Vaish, CEO, Dun and Bradstreet Information Services, India and Mr. Munish Dayal, President - Business Banking, YES Bank dissecting issues like Securitization, Risk Management Systems, Regulation, Corporate Governance and Portfolio Management. The Indian financial institutional framework was hotly debated and the relevant macro-economic trends were scrutinized with the aim of sorting out the best possible approaches to create and manage wealth in Corporate India's concerted efforts to fill-up its coffers.

The Market Next: And the Future entails...

The dynamic and engaging speakers in the concluding session - Mr. Sanjeev Mohanty, Director - Sales and Marketing, Benetton, and Mr. Ravi Kiran, CEO - South Asia, Starcom Worldwide - left the audience mesmerized.

Mr. Mohanty talked of 'India, the Goliath in the making' and offered invaluable insights into the strategies being adopted by the sales force of the country to increase the size as well as their share of the pie. Mr. Kiran made an instant connect with the audience by his perky delivery and ingenuous comparison of the marketing and promotions game to wooing one's ladylove. He put forth the observation that the marketing strategies of tomorrow will not try to shock and awe the target audience, but will seek to win her over by honest and insightful messages.

As confirmed by the participants, the three sessions were of tremendous value add and the next thing to watch out for is FMS Annual Convention 2006, with a new theme to bring out the best from the best managerial brains in the country.

Concluded.


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Contributed by -
Kaustubh Rajnish,
Media Relations,
FMS, Delhi University.