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Seminar Notification A Prologue The Shailesh J. Mehta School of Management, IIT Bombay, was established in 1995 with the objective of transforming professionals with technological background to "Renaissance Leaders" of tomorrow. School Of Management prepares its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT- Bombay and providing an outstanding and innovative program in management education. School of Management has academic linkages with famous B-Schools across the globe like J. L. Kellogg Graduate School of Management and University of Connecticut, USA. CONTINUUM - an annual seminar series of Shailesh J. Mehta School of Management, IIT Bombay, aims to highlight the current challenges facing the industry. Eminent Personalities from corporate world come together on a single platform to provide thought provoking and strategic ideas to overcome these challenges. "CONTINUUM - 2002" kicks off on October 19, 2002 with the seminar - "Marketing Channels - Issues and Challenges", addressing the key issues related to superior systems, strategies, and management of all marketing channels. CONTINUUM - 2001 covered the aspects and strategies of "Building Customer Relationships that Last" with special focus on Customer Relationship Management (CRM). Few of the key people who shared their knowledge & experience at CONTINUUM - 2001 were:
CONTINUUM 2002 - An Overview Marketing Channels - Issues and Challenges With intensely competitive markets, increasing consumer sophistication and explosive new technologies, it is not easy for a company to maintain the competitive edge. Product advantages are increasingly difficult to maintain and international operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be "playing the same game." So, looking at the major strategy variables of the marketing mix - product, price, promotion, and distribution - the greatest potential for achieving a competitive advantage lies in the marketing channels employed by an organization. Yet designing optimal marketing channel systems, formulating innovative strategies, and managing these channels effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges. CONTINUUM - 2002 hopes to provide information, insights, and tools of analysis needed to develop superior systems, strategies, and management of all marketing channels. Leading authorities from the corporate world will present the most up-to-date and in-depth analysis on critical issues of marketing channels such as:
CONTINUUM 2002 - Details Date: October 19th, 2002 List of Speakers Target Audience |
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