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CONTINUUM 2003 CONTINUUM - A Prologue CONTINUUM, an annual seminar series, is a regular event of SJM School of Management, IIT Bombay. The event intends to cover the latest in management trends by calling upon the leading personalities of the corporate and academic world on a single platform. Each of these seminars generally focuses on the issues and challenges faced by a particular business function, and aims at drawing insights from the knowledge and experiences of the participating speakers. CONTINUUM-2003 Synchronization of IT Strategy with Business Goals As part of the annual series, Shailesh J. Mehta School of Management is organizing a two day seminar on February 8th and 9th focusing on how organizations should align their IT strategy with its larger objectives. Today’s managers are continually being confronted with new and ever changing competitive pressures from deregulation, globalization and dynamic changes in the business environment. Hence every industry is undergoing transformation and is striving to develop new approaches to tackle competition and enhance value creation. Information Technology promises to provide the corporates with much needed competitive advantage through increased efficiency in their business processes. However, in order to be fully effective, the IT capability needs to be in synch with the relevant business practices and their work flow. Organizations in India are using IT, but most of them are using it as a support function. IT expenditure is considered just another fad done to keep up with the competition rather than being derived from the organization’s requirement. Chief Information Officers or the GM - IT are considered to be people with a narrow focus on technology rather than the entire business perspectives. Usually CEO’s do long term planning and visualize the organization few years down the line. Those long term visions need to be reverse engineered to formulate the present and immediate goals. How can IT strategy contribute to this whole process? Through this seminar we hope to find out how the top management reflects on
* Awaiting confirmation CONTINUUM - Other Links in the Chain CONTINUUM - 2002 kicked off on October 19, 2002 with the first daylong seminar - "Marketing Channels - Issues and Challenges", addressing the key issues related to designing optimal marketing channels, formulating innovative and effective strategies, reshaping the industry bigwigs who shared their knowledge & experience were:
Christened "HRM: Leading the Change", the second day long seminar of CONTINUUM 2002 was held on December 5, 2002. This seminar brought out insightful and pathbreaking options to take HRM at the forefront of leading business and organizational change. The leading personalities of the corporate world who came on a single platform to provide insights on various topics, all reflecting on the theme of the seminar were:
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