B-School Events

 

MD Reebok, Subinder Singh Prem, Addresses New Batch
At IMT Ghaziabad
28th July 2004

"Time that lies ahead cannot be wasted" - a succinct yet meaningful message from the book 'Who will cry when you die', that Mr. Subinder Singh Prem, MD, Reebok India, conveyed to the future managers of IMT, Ghaziabad.

Addressing to the new batch of PGDBM at his alma mater, Mr. Prem stressed the need to acquire an inquisitive nature and intuitive mind during the two years course. Dressed in casuals, Mr. Prem made the lecture an interactive and informative session, which was thoroughly enjoyed by the students.

Answering a query raised by one of the students about the trivial market share of the foreign players as compared to the overall Indian market, Mr. Prem highlighted the long-term vision of Reebok and the strategy of catering to the premium segment without compromising on quality. Talking about the changing Indian market and increasing role of the independent, working female, he disclosed that Reebok is planning to set up all exclusive female showrooms in Gurgaon. In addition, the company is planning to enter into kids' section, which traditionally has been catered by domestic players.

It was a sense of déjà vu for the Reebok MD, as he took a walk around the campus reminiscently. He shared with students his favourite hangout places during his student days in 1991. After having lunch with the students in the mess, the new batch bid adieu to one of their most successful and distinguished alumnus.


Contributed by -
Gaurav Sinha,
Media Relations Committee,
IMT Ghaziabad.