INTEL inside SPJIMR
Guest lecture series - Mr. Siva Ramamoorthy, Intel Communications
at SPJIMR, Mumbai
"Success is in the journey and not the destination."
SPJIMR firmly believes in this maxim, hence strives to enrich the journey of participants by exposing them to the best in the industry. As part of this exposure, IM-SBU invited Mr. Siva Ramamoorthy, the director of sales and marketing, Intel Communications for South Asia to enlighten the participants about "Product Marketing in a High Tech Scenario".
The talk began with Mr. Siva laying a few ground rules and true to his word, the session was highly interactive and "value adding". In fact, Mr. Siva was impressed by the depth of technical knowledge shown by the participants.
The Man - Mr. Siva Ramamoorthy
Mr. Siva Ramamoorthy is currently the director of sales and marketing, Intel Communications for South Asia. In this role, he is responsible for the end-to-end success of Intel communications products including the growth of the eco system. Prior to this he worked with Nortel networks moving from Richardson, Texas to New Delhi India to lead wireless opportunities for Nortel in this region. In Nortel he worked on a variety of roles ranging from product management to In company venture capital. He has also worked in a variety of roles at Netscape Communications and Amdahl Corporation in Silicon Valley California.
He holds an MBA from the Kellogg School of Management and a MS in Computer Science from the University of Kentucky.
The Company - Intel Communications
Intel Corporation is the largest and most well-known semiconductor company in the world. They hold a dominant market share of over 80%. Intel's three main business segments are the Intel Architecture business, the Intel Communications business, and the Intel Wireless Communications business. Intel's major products are microprocessors, which are used to power desktop and notebook computers. Intel also has a variety of other products including flash memory, chipsets, boards, processors for cellular devices, and networking and communication products.
The mission of Intel Communication is "To be a building block supplier to the communication industry".
The idea - Product Marketing in a Hi-Tech Environment
The global business scenario is rapidly changing. With the emergence of large teams and diverse product portfolios, conflicts have become a way of life. To deal with these conflicts, Organization Behavior and Accounting are emerging as important disciplines. It is essential to plan for technical obsolescence. The time-to-market and the total cost of ownership of products have become more crucial than ever.
Against the backdrop of the changing Product and Pricing scenario, we realize that, "There are no permanent friends and no permanent enemies". The boundary between competition and co-option is very thin. The new-age customer depends on the provider for advice; hence path-breaking companies resort to persuasion to get a wider customer base.
The idea is to persuade the customer that our products and services are the answer to the customers various needs. Here too, the trend is moving away from product-based offerings to people-based offerings. To reinforce the above ideas, the example of "Wireless business and changes in business models" was taken.
The trends identified were: a move from circuit-switched networks to packet-switched networks, a shift from voice to other applications of telecommunication and changing preferences from Symmetric TDM to Asymmetric CDMA. Using the simple voice-response model, the average revenue is Rs. 400 while it is 25$ in the US. In the light of these facts, several business drivers were identified. Subscribers today want access to information. Wireless LAN has a totally different business model altogether, hence we need to analyze whether it is a threat or an opportunity to us. The critical business factor today is to create "profit sanctuaries" and focus attention on those niche areas.
On a concluding note, Mr. Siva remarked, "Don't be encumbered by your past, go off and do something wonderful." Hence, embarked the SPJIMR participants to "do something wonderful" after such an insightful experience.
Contributed by -
Rubin Mishra,
Public Relations,
SPJIMR Mumbai.
