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Press Release - 14th February, 2004 The confluence of XIMB students and creativity came alive through the most amazing campaigns during the event. The main challenge for the blocks was to improve the brand recall and exhibit the most logical marketing mix. Right from the heart-shaped rotis for the love theme, that a team came up with, to the romantic candle light dinners hosted by another block to promote its magic island, the innovation by students was quite visible. The ladies developed an island to nurture kids and named it the Happy Island. In the live spots A-block introduced the magic of interactive advertising, by making people play fun games. They promoted their Banana Island by giving bananas as the prizes for those games. The campus had a peep into their beautiful world in form of three-dimensional models. Beautiful posters adorned the campus, making the campus come alive. At one end where the PGP students promoted the islands with concepts like love, happiness and magic existing far away from the misery and tensions of today's life, the RM block, on the other hand decided to market their island as an investment destination, incorporating fundamentals and methods of rural marketing and assessing their impact on a population which was essentially urban. All the planning was done with a rural "flavor" to it. The block intro was also designed to appeal to a rural customer and there were a lot of deviations from the norm, which was their way of assessing the tolerance level of the market. The live campaigns were a treat for the senses. The guys used lungs to get heard. The ladies were suave and floored people with their musical campaign. Heal the world campaign added a touch of mystery, where the promoters were walking with candles in the night, chanting their slogan. The event that carried the maximum weightage was Brand Wars in which the expert committee consisting of the entire marketing faculty of XIM evaluated these advertising campaigns and the entire concept in a grilling presentation. And rightfully, this event brought out the ultimate winners. Maxinations is a holistic event, which involves the entire campus. The creative talents of people were unearthed and exploited in the plethora of competitions ranging from choreography to debate. Spanning across three days, the competitions started on 29th Jan, with BLOCK INTRO, where each block played a 15 min skit, introducing the characteristics of their blocks. The next two days witnessed gray cells being exercised in crosswords. Mr. G. Sreenivas, a popular quizmaster who works with TCS, conducted the high-energy BIZ quiz and the BLOCK (general) quiz. A new entry to the plethora of the games was "AD INFINITUM", a series of games developed on the theme of the TV show "Whose line is it anyway?". Quick thinking and teamwork was tested in Dumb Charades and Open Sesame, a potpourri kind of a game. The closing competitions were the singing and the choreography competitions. At the end it was a closely fought battle, while the RMH inhabitants (ladies hostel) halted the C-Block juggernaut and the D-Block took the rolling trophy from the ladies, the last year winners. But the spirit of Maxinations came alive as the best block won. Like all things on the campus an amazing JLT the "Just Like That" dance party was there to wrap the fun and the frolic, the sweat and the hard work and to mark the beginning of a new day - the era after Maxinations 2004. Contributed by - |
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