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Part - V

• Trade Associations - These organizations produce membership directories, journals (which provide information about trends and issues in the field), and information briefs.

• Newspapers - The business section of most papers contain numerous articles about local companies and their executives. Articles about non-profit organizations often appear in a newspaper's local interest section.

• Fellow Professionals - Other professionals in the field can provide "word-of-mouth" information about organizations of interest.

• Competitors - Often an organization's competitors offer excellent insight about the inner working of that organization.

Concluded.

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