BPO firm Teleperformance encourages employees support education of underprivileged children

 | April 09,2013 03:48 pm IST

A global leader in customer experience management, Teleperformance, encourages its employees to become ambassadors of change as they engage with underprivileged children and participate in their education and learning process..


Teleperformance, attempts to bring a social change in the lives of less privileged, through the Citizen of the World initiative. By voluntarily becoming a part of Citizen of the World (COTW) program, Teleperformance employees offer food, books, education and clothing to these children. The larger goal is to help these children meet their basic needs and reach their individual potential.


Teleperformance India team was recognized as the Social Change Agent at the Asia Outsourcing Congress held at Mumbai in early 2013.


“Our primary focus is to support education of under-privileged children within 10 kilometers radius of our offices in Gurgaon, Jaipur and Indore. In the process, our employees embrace the concept of Giving and Citizen Social Responsibility,” says Sanjay Mehta, MD, Teleperformance India.


In its effort to give back to the community, Teleperformers in India offer learning opportunities and school education for the underprivileged children in rural and semi-urban areas of Gurgaon in partnership with Literacy India. Monthly contribution from Teleperformers (collected through voluntary payroll deduction of Rs.100) goes towards supporting Teleperformance Vidyapeeth Project.


In Indore, Teleperformers work in close association with ‘Participative Development Initiative for Future Foundation School’, an NGO in Sunderbagh to support education of over 600 students.


In Jaipur, the Team Teleperformance supports Sunita Yadav’s ‘Sakhi Bal Niketan’. Sunita started ‘Amar Sewa Samiti’ nearly a decade ago, when she was just 14, to teach eight slum students in the neigbourhood. With support from the neighbourhood, her school now provides education and general living to 210 students. “Sunita Yadav’s resolve to create value in society, had distinct similarities with our vision,” says Sanjay Mehta who has headed Teleperformance India since 2001.


Since 2008, Teleperformance supports Sakhi Bal Niketan (Chattar Pathshala) like its own dream. Needless to say, dreams are made of the best efforts one can put in; “We now have a school library and a computer lab. The involvement of COTW Ambassadors goes beyond the monetary contribution as they share inputs and monitor progress of their students”, feels Mehta


With the belief that an individual’s engagement with the community goes beyond giving money, Teleperformers invest time in activities that motivate these children, build their confidence, provide essential utilities, and invite them to experience a typical day at work etc.


Teleperformers organize events around festivals like Diwali, Holi, Christmas, Makar Sankranti, Independence Day, Republic Day, Janamashtmi, Ganesh Chaturthi etc. for these students across locations.


The COTW ambassadors assume ‘Citizen’s Social Responsibility’ by upholding a strong value system--from being law abiding citizens to caring for the environment. “We take our business of creating value in the surrounding quite earnestly. Teleperformance India believes that ‘Citizen’s Social Responsibility’ is about tradition and culture, about imbibing responsible corporate citizenship. The same values are imbibed by the Teleperformers through COTW initiative,” adds Sanjay Mehta who leads India operations of the $3.02 billion contact center leader Teleperformance.


Citizen’s Social Responsibility also helps Teleperformers become sensitive to the challenges in the society and their obligation to help and support the less fortunate. Teleperformance India contributes to salaries of teachers, uniforms and other engagement activities. The goal is to inspire and motivate these students to build self-esteem and to fire personal aspirations.


Besides giving children an opportunity to study, COTW program helps their families benefit and experience significant change in their lifestyle. Under the Teleperformance Shiksha Protsahan program, Teleperformers support the education of children of employees engaged in housekeeping, pantry and security at its offices.



While the COTW India initiative, formally launched by Chairman of the Supervisory Board of Teleperformance Daniel Julien in September 2006, runs as a voluntary program with monthly contributions from COTW ambassadors at each Teleperformance location, team Teleperformance India has aligned the COTW initiative to suit the needs of its neighbouring community.


Beginning with just six students in Gurgaon in 2006 this initiative has touched 1,200 students in Gurgaon, Indore and Jaipur collectively. And the numbers are growing.



2012: Over 600 Children enrolled in the program

2009: Creation of a 2-D Animation Lab with 10 light boxes

2007: A Computer lab “TP Knowledge Center”

2007: Gurgaon School moved from tented class rooms in village Chauma to a sturdy, solidly designed building with modern amenities (village Bajgera)

2007: Teleperformance Gyan Patra- A library set up at Literacy India School to enhance knowledge



I. A monthly visit by the students to Teleperformance locations to meet employees, share meals and participate in day-to-day activities with them

II. Workshops for children in our premises for career guidance and exploring work opportunities