SAS continues to dominate global advanced analytics market

Editor - CoolAvenues | July 25,2013 03:16 pm IST

According to a recent report, SAS—business analytics software and services provider, continue to hold 'commanding' market share in the global advanced analytics market..

SAS continues to dominate the market with 36.2 per cent market share.

According to the report, SAS’s 2012 share in advanced analytics increased to 36.2% from 35.3% in 2011 and 34.9% in 2010. This has outpaced the overall growth in advanced analytics market.

"Whether it is a midsize vacation rental company looking to optimize cost controls and improve customer satisfaction, or a multinational corporation analyzing risk or marketing campaigns, SAS Analytics offer a solid return on investment. The IDC vendor share report validates that," SAS Senior Vice President and Chief Marketing Officer Jim Davis was quoted as saying by Silicon India.
IDC has also ranked SAS among top five overall business analytics provider.

SAS has also been named among top five contenders in sub-categories like query and reporting, content analytics, data warehouse generation, supply chain, services operations, CRM analytic applications, financial performance and strategy management.


 Editor @