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Part - III

This again is moving towards the high end target. The target, though unsaid, is upwardly mobile, if we may use the jargon.

Banking Hours

Bank hours wee fixed so far. Now the fact is that almost all banks are moving towards any time/any where/home banking. Again a closer look at this will reveal that Banks are moving away from the traditional customer to the customer who is extra busy. Who is this? Again, the high net worth individual and the highly profitable companies.

Credit Risk Management

Banks are quickly into developing skills for Asset Securitization., and Credit Management Skills. These will pay off if the target customers are in the bracket where they are already in a high win mode and not into loans for desperate situations.

Forex Services

For skills in traditional areas of foreign exchange business, Banks are quickly moving into Risk Management, Currency Futures, Currency Swaps, and offering Forex Advisory services.

Liquidity Management

Banks are busy acquiring new skills in asset liability management, to reduce maturity mismatches and interest rate risk management.

From the customers' point of view, the modern day banking has helped in improving the liquidity position. AAA Banking, Cask Management Services (CMS) hav helped the customer to avail funds almost instantaneously at the place he needs the amount to be deployed.

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* Contributed by -
Aditya Khemani, PGDM - II Year,
Tuhina Singh, PGDM - I Year,
IIM Lucknow.