General Management @ Knowledge Zone



BPO Services: Next Growth Engine for the Developing World

- by Priyanka Ghosh & Alvika Derhgawen *

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  • At times well performing BPO employees are offered the option to move to a main line (non BPO) function within the bank or an insurance company thus going a long way in motivating them

  • In some countries like the UK the financial services industry is highly regulated in which case it is easier to conform to them via the captive unit way

    8.1.3 High-end BPOs

    They constitute the special class of BPO companies that are into value added activities like research and analytics, or in other words operate in a niche segment. They provide data driven predictive decisions in areas such as risk, marketing, collections, pricing, logistics, asset management, supply chain and inventory management, e business intelligence and enterprise wide business solutions. Risk modeling and financial analysis of customers are some of its other functions.

    8.1.4 Transition from Call Centers to Transaction Processing Systems

    The BPO industry is undergoing a silent revolution with regard to segments. While a few years ago call center operations were springing up everywhere, every BPO today is trying to get into transaction processing. Every company is working towards changing the revenue pie by aiming for half the revenues from transaction processing .The operations in the call center are too commoditized and apart from initial cost savings there is no potential for offering either process re engineering benefits or technology driven cost savings. While the company is mainly into call center activities, it is considering strategic diversification to transaction-based activities. This is because the margins are higher in transaction based BPO services.

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    * Contributed by: -
    Priyanka Ghosh & Alvika Derhgawen,
    PGDIM, IM-11,
    NITIE, Mumbai.