General Management @ Knowledge Zone



The New Battleground for Mobile Phone Players

- by Anish Chandy *

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Part - IV

There lies an inherent paradox, the invention of the cellular phone meant that everyone could stay connected all the time and the world was a highly networked place. But the most successful and innovative content providers create rich content that ensures that the user is so pre-occupied that there is a reduction in the time that user spends; connecting with the world.

Concluded.


* Contributed by: -
Anish Chandy,
PGP 2003-05,
TAPMI, Manipal,
Published in Bi-annual Journal of TAPMI - 'Amartya'.


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