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• Will an action hit a nerve with a special interest group in a way that might damage the company?

• Will the action harm the industry or society?

If the answer to any of the questions is "yes", it means the company has ventured too far into the caution zone. The leader must immediately take corrective action.

Hardball companies are great for business. They cleanse markets. They motivate their people to do their best and make them excited about what they do. They set customers' expectations high and meet them. And hardball executives set good examples for other leaders, executives, and managers. Low-cost consumer commodities, bundled financial services, low-cost, no-frills airfares, are some of the byproducts of companies' successful hardball strategies.

Concluded.

* Contributed by: -
Bhawna Sikka & Vaibhav Hari,
PGDBM 2006,
IMT, Ghaziabad.

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