Part - I

THE BOOK

Jack Welch is one of the world's very few business leaders who mastered all critical aspects of leadership - people, process, strategy and structure. Not since Alfred Sloan revamped GM's bureaucracy half a century ago has one corporate leader had such a great impact on a large corporation. Welch made GE as the most fertile training ground of executive talent. Many top managers who later have gone to head the Fortune 500 companies were cultivated and nurtured in GE's organizational culture. He has also been the most admired, copied, and studied CEO of the 20th century. In his two decades as CEO, Jack Welch's principles, strategies, and tenets transformed GE into one of history's most dynamic and valuable corporations--from an aging industrial bureaucracy into a diversified global juggernaut. His visionary initiatives and concepts and adaptive management strategies earned him the title of the most effective CEO in history. And in the process, his strategies have become everyday jargons of business language. Executives in all industries are now eager to hear Welch's every pronouncement and implement his strategies in their own organizations.

The Jack Welch Lexicon of Leadership is the first alphabetically structured collection to place Welch's career in perspective, and trace the evolution of his key ideas and innovations. The book organizes more than 250 of Welch's most popular concepts and tools into an accessible and ultimately indispensable look. This alphabetically arranged, encyclopedic reference provides: -

• An in-depth look at the methods that Welch used to turn GE into the world's most valuable corporation.

• Analysis and perspective on Welch's historic and immensely successful career.

• A guided tour of the language and strategies of Jack Welch, each of Welch's key management ideas and their significance in GE's rebirth and an in-depth treatment and evaluation of those.

• A special focus on some of Welch's breakthrough concepts like "Six Sigma" and also for easy access cross-reference and highlighting of key concepts and ideas by the icon "6 Sigma".

• Some examples of Welch's prescient wisdom and insights to address new problems in any organization regardless of its size in today's demanding global environment.

• A chronological order of Welch's leadership thinking by mentioning dates, places wherever possible and thereby tracing his the evolution of a leader - transformation of his strategies from grass roots to company-wide innovations.

THE AUTHOR

The author Jeffrey A. Krames is publisher and editor-in-chief of McGrow-Hill's trade divisions. The editor of four books on Jack Welch, including the national bestseller Jack Welch and The GE Way, Krames has written for The New York Times, The Wall Street Journal, Barron's, and other books. He ahs appeared on CNN and PBS and been quoted in Times, Newsweek, Business Week and other periodicals.

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* Contributed by -
Priyanka Ghosh,
PGP 2003 -2005,
XIM Bhubaneswar.