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                                            Cool Avenues-Introduction                             

The Company

CoolAvenues.com promoted by Zebra Networks. is a site dedicated to the Indian professional and entrepreneurial community. Launched in Feb 2000. 21st century belongs to Indian professionals and entrepreneurs. Hence, Cool Avenues is an attempt to provide these people a springboard to help realize their dreams and aspirations. The site being of most relevance to MBA aspirants and professionals has been chosen to study.

The site has been promoted by a management team from IIM-IIT, which has more than 15 year of work experience in Finance, Human Resource, Business Marketing and Operations.

About CoolAvenues.com

• Exclusive & largest site for top Indian MBAs. Stronger franchisee within MBA community (alumni/ students/ recruiters) than naukri, jobsahead, jobstreet.

• Promoted by IIT-IIM alumni. Partnership with all IIMs, XLRI and other top B-schools, like XLRI, Bajaj, FMS, S.P.Jain, etc.

• Unique and very strong brand equity among top B-schools alumni/students and MBA recruiters. Perceived as the only authoritative platform for MBA community to interact on issues of importance.

• Largest network of Indian MBAs on the web. Total membership base - 25,000+ MBA alumni.

• Pioneered the concept of online placement coverage at top B-schools. Published 2 surveys in Business Today.

• Highly focused site traffic - consists of MBA alumni/current students/corporate recruiters.

Before going into the type of model followed by the website let us first give a cursory look at the different services that the site offers. *

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* http://www.coolavenues.com/index.htm