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E-Business Model

E-business has seemed to permeate every aspect of daily life. In just a short time both individuals and organizations have embraced Internet technologies to enhance productivity, maximize convenience and improve communications globally. From banking to shopping to entertaining, Internet has become integral to daily activities. Customer and supplier expectations are rising, forcing organizations to start thinking about back-end integration and real time transaction processing. It is no secret that today's business has the potential to transform the business landscape.

An EBM includes three essential elements: solid strategies, knowledge management techniques applied to a company's information and intellectual assets and effective e-business processes typically grouped in the customer relationship management (CRM), supply chain management (SCM) and core business operations domains. *

"In a successful e-business, all of these areas are tightly integrated to provide an organization the ability to quickly and efficiently sell, manufacture and deliver products or services." **

Strategy and execution are key to developing and sustaining a successful e-business. Only those organizations that successfully integrate key business strategies and processes dramatically increase their efficiencies. To be successful, organizations must also form the right strategic relationships and develop efficient business processes with robust back-end solutions that are able to meet users' demands for real-time service today and into the future.

Knowledge management is the definitive way to leverage an organization's information and intellectual assets for business advantage. It is the formalized, integrated approach that every organization must take to "know" its business.

Explosive growth of the Internet has led to a growing number of integration challenges for e-businesses of all sizes and types. As e-business continues to be fueled by both organizations and consumers who have access to the Internet from their homes and offices, the excitement grows and the potential for success increases.

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* www.tanning.com Article: "Defining the E-Business Model" by Bipin Agarwal
** http://www.tanning.com/publications/EBM_Final.pdf