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"The E-Business model of www.coolavenues.com"
by Divya Mehta,
PMIR batch of 2003-05,
XLRI, Jamshedpur.
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Index Page
Future Trends
CoolAvenues features first on Goggle search engine on "BEST MBA Jobs". "Indian MBA Admission Deadlines", on Rediff search on "MBA Jobs" keyword.
As per the latest Alexa ratings, CoolAvenues traffic is higher than jobstreet.co.in, egurucool.com, FirstandSecond.com
Membership of CoolAvenues e-communities exceeds 45,000 members. *
Stock market prices aren't the only things that are dropping these days. (Nielsen//NetRatings) recently released new statistics on banner click-through, and the news aren't pretty. About 2 in every 1,000 people actually click on one of these horizontal come-ons. According to the research firm, the average click rate for the top banners was a dismal 0.22 percent. Remember, a click is just a click. It doesn't necessarily guarantee a lead, a purchase, or a customer. In fact, it may frequently result in nothing more than the tap of the Back button. **
To keep the business going one has to be more careful and incorporate the following changes
Get creative with ad units and placement.
Tailor your message and goals for different types of sites.
But Coolavenues.com is there to stay because of its dynamic, planned business model and the ever-increasing demands and queries of the MBA coterie.
Concluded.
* http://www.coolavenues.com/about/index.php3
** http://www.clickz.com/ebiz/small_biz/article.php/833771
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