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Conclusion
For cross-border mergers strategies to fulfill their potential, and justify the premium companies typically pay to engage in them it must be clear that companies get into merger for creating value and the value creation can be done by combination of synergy realization to cut costs and competitive strategy repositioning to increase revenues and growth.
And both the synergy realization and competitive strategy goals cannot be achieved without significant attention to the challenge of merger integration.
Concluded.
* Contributed by -
Gulbahar Grover,
PGDIM - 11,
NITIE, Mumbai.
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