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Rise of a Phoenix: Kingfisher Airlines
- by Manasi Panigrahi *
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Comparative Analysis of low cost Airlines
| Attributes |
Kingfisher |
Air Deccan |
Jet Airways |
Indian Airlines |
Spice Jet |
| Price |
25% lower than that of Jet & Sahara |
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25% higher than kingfisher airlines |
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| Permission to fly to US |
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It has |
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| Permission to fly to UK |
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It has |
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| IPO |
Not yet |
Going to float in Sept'06 |
Floated |
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| EMI Scheme |
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It has |
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| Targeted Customers |
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Low end customers |
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| Promoters |
UB Group (Dr. Vijay Mallya) |
Captain G. R. Gopinath |
Naresh Goyal |
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Malwood Group & Ajay Singh |
| Positioning |
Fares lower than those of Jet, Sahara or Indian Airlines (refreshments). |
Lowest fares & no frills. |
Two-class, full-service airline that will further leverage its domestic and international reach. |
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Safe airline that flies state-of-the-art aircraft operating on time, and is low cost but not cheap. |
Some Strategies Adopted by KFA
Kingfisher Airlines will not be a run-of-the mill Indian budget airline. (A value-added, designer some-friller flight can be expected).
Kingfisher Airlines will be emphasizing on spunky, well-done interiors and trained airhostesses.
Each A-320 will carry 180 passengers.
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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.
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