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Similarly, regular, reliable, uninterrupted power, a major necessity for running IT software and services businesses, has also received substantial attention from the Government. Recent steps to privatize the distribution of power and bring in greater efficiencies and customer centricity in the market have been welcomed by the IT industry.
The overall roads and highways scenario in India has also witnessed major improvements over the last few years. Most cities and fist and second tier towns are connected and interlinked to each other. Major investments have gone into the development of highways, both on the side of the central and state Governments. Clearly, the Indian Government has understood the importance of infrastructure to industries such as IT and created a conducive environment for its development and expansion.
Time Differential - 24 x 7 working model advantage
A virtual 12-hour time zone difference with USA, a 5 hour difference with UK and other major markets for IT-enabled Services helps in creating a virtual office which works for 24 hours a day, 365 days a year. This is one of the best advantage companies have, when they outsource to India. Work would never stop for them. When people in America sleep, Indians work. Thus, organizations can increase the standards of customer support due to this working model. Quarries of valued customers would never go unanswered.
Location Attractiveness
Several government initiatives in the last two years have considerably enhanced the attractiveness of India as a location. These include: -
Significant investment in infrastructure with the establishment of Software Technology Parks in several cities
Liberalisation of the telecom sector which has allowed private players into the ILD (International Long Distance), NLD (National Long Distance calling) and local access services
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* Contributed by -
Shuchi Singla,
Global Business Operations, Semester-11,
Shri Ram College Of Commerce,
University Of Delhi.
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