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What is Sustainable Competitive Advantage?

The construct "Sustainable Competitive Advantage" can be seen as an outcome of "Competitiveness" leading to "Competitive Advantage" and firms attempting to make it "Sustainable Competitive Advantage".

Being "Competitive" means cultivating unique strengths and capabilities, and defending them against imitation by other firms. These strengths and capabilities are a firm's "Competitive Advantage".

Coming to sustainability of a competitive advantage, we may say that by "Sustainability" we mean lasting beyond any competitor's attempt at circumventing the advantage by imitating the cultivated unique strength and capability or attempting to substitute it through any other resource application.

Porter's Strategic Theory

Porter's Four Generic Strategies

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* Contributed by: -
Varun Dawar & Vaibhav Hari,
IMT, Ghaziabad.