General Management @ Knowledge Zone



Kaplan & His Master Mind
A Bird's Eye-view On Strategic Management

- by Dr. R. P. Verma & Arabinda Bhandari *

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The Balanced Scorecard is getting very exciting result from the corporate sector but in the present global scenario we cannot deviate so easily from the goal of the organizations.

Kaplan and Norton have very rightly given a theoretical concept, but still it needs a fresh look as we have mentioned in this article. We feel that some concrete steps are still needed to bring overall new thinking for the corporate sector.

India has become an attractive platform for multi-national companies; naturally this concept must be applied to make the corporate sector a grand success.

Concluded.


* Contributed by: -
Dr. R. P. Verma,
Ex. H.O.D. & Dean, Commerce and Business Management Dept.,
Arabinda Bhandari,
Strategic Management Researcher,
Ranchi University, Ranchi.


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