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One more reason for buying of well known brands is to showcase Chinese products on a World scale to be best in quality along with cheaper to manufacture.
As is evident, there seems to be a well thought out strategy on the part of the Chinese Govt. & the firms to gradually capture the entire World market in a phased manner and be a hub of World manufacturing and services sector. To this end, the government has been motivating the Industry with ultra-cheap loans through the banking system and other favours, which have the effect of creating overcapacity and nurturing unfair competition. This, in turn, pushes the more successful state firms, and private companies like Haier, to seek opportunities in markets abroad.
India, are you listening???
Concluded.
* Contributed by -
Vipin Arora,
B.Tech. (Polymers), H.B.T.I. Kanpur,
MBA (Batch 2004-06),
Dept. of Management Studies, I.I.T. Roorkee.
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