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Part - VI

The first TV Advertising campaign to feature the "How Do You Eat Yours," theme was achieved through the zodiac signs. The Flake bar was originally launched in 1920 after in 1930 Flake 99 ice cream accompaniment was launched and in 2001 Snowflake (a crumbly white chocolate Flake centre covered in milk chocolate).
A variety of different sizes of multi-packs, Flake cakes and Ice cream cornets are now also widely available. The company claims that the chocolate indulgence, its crumbly texture means that it forces people to stop what they are doing and devote their full attention to eating it. The advertising always features a woman who is choosing to enjoy her Flake moment in a unique, and dramatically indulgent way.

It is the most popular personal gift assortment in the market. It is love with a lighter touch, a spontaneous token of affection. It has been supported by arguably the most famous advertising character in British TV history, the Milk Tray Man, who was featured on TV from 1967 to 2000. It re-launched this in 2003 to bring it up-to-date as the light-hearted token of affection for the 21st Century. For the first time, the Special Edition will contain a mix of milk, white and dark chocolates in one delicious selection. The new tag line for Milk Tray is "Now with extra mmm and ahh!"

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* Contributed by -
Dr. K. S. Chandrasekar
Institute of Management in Kerala,
University of Kerala, Trivandrum,
Ms. Sumi Suresh,
School of Management and Business Studies,
M. G. University, Kottayam