Previous

Page - 10

Some other facilities on offer include: -

• Banking and automated teller machines

• Insurance products for farmers

• Entertainment facilities

• Restaurants
  

• Fuel pump in tie-up with BPCL

• Cafeteria

• Parking lot for 160 tractors

• Primary healthcare facility

• Information centres

• Training facility on modern farm techniques

• Godowns for storing the wheat and soybean and also for stocking products retailed at the mall

DSCL's Haryali Bazaars
Having successfully pioneered a new concept of Haryali Kissan Bazaars in 2002 in Hardoi, agri-inputs focused DCM Sriram Consolidated Ltd. (DSCL) opened eight more (Ladwa in Haryana, Ferozepur in Punjab, Kota in Rajasthan and four locations in UP).

The store complex is spread over 2-3 acres and caters to all the farmers requirements (both DCM Sriram products & other sources): farm inputs ((fertilizers, seeds, pesticides, animal feed), farm implements, spare parts, irrigation equipment, spraying equipment. Twenty such stores, each catering to 100 villages, are planned by the end of 2005.

HLL's Project Shakti
Project Shakti is Hindustan Lever Ltd's (HLL) rural self-help group initiative to push the penetration of its products to reach areas of low access and low market potential.

Next

* Contributed by -
Harmesh Mehrotra & Manu Arora,
MBA (IB) 2004-2006,
School of International Business,
Indian Institute of Foreign Trade, New Delhi.