Marketing @ Knowledge Zone



Retail in the Era of Globalization

- by Harmesh Mehrotra & Manu Arora *

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Retailer Formats Product Categories
Wal-Mart Discount, Hypermarkets, Warehouse Clubs, Neighbourhood Stores, Convenience Stores Food & Grocery, Furniture & Furnishings, Auto Services, General Merchandise, Electricals, Financial Services, Appliances, etc.
Tesco Supermarkets, Hypermarkets, Neighbourhood Stores, Convenience Stores, Internet, Catalogue Food & Grocery, General Merchandise, Clothing, Home Products, Fuel, Automobile, etc.
Carrefour Hypermarkets, Convenience Stores, Supermarkets Food & Grocery, Clothing, General Merchandise, etc.

In line with the global evolution, Indian Retailing has also witnessed a series of experiments across the country with new format being tested out; old ones tweaked around or just discarded. Some of these are listed in the table below: -

Retailer Old Format New Format Experimented With
Shoppers' Stop Department Store Quasi-mall
Ebony Department Store Quasi-mall, smaller outlets, adding food retail
Crossword Large Bookstore Corner shops
Piramyd Department Store Quasi-mall, food retail
Pantaloon Own Brand Store Hypermarket
Subhiksha Supermarket Considering moving to self service
Vitan Supermarket Suburban discount store
Foodworld Food Supermarket Hypermarket, Foodworld express
Globus Department Store Small fashion stores

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* Contributed by -
Harmesh Mehrotra & Manu Arora,
MBA (IB) 2004-2006,
School of International Business,
Indian Institute of Foreign Trade, New Delhi.