Marketing @ Knowledge Zone



Re-inventing Videocon

- by Manasi Panigrahi *

Previous

Page - 5

Growth Path

Segment Growth in previous 5 months (in %) Growth expected in next 1 year (In %) Remarks
Refrigerators - 25 Strengthened by Kelvinator.Plan to be ramp up again
Air conditioners - 100 -----do-----
Washing Machines - - -----do-----
Microwave Ovens 28.5 71 -----do-----
Glass Cells 89 345 Has to compete against highly cost competitive Chinese & Korean
CPTs 19 units were acquired 25 units in the kitty -----do-----
Compressors 8 8 -----do-----
CTVs 33 66 -----do-----
DVD - 50 -----do-----
MP3 Players Cameras - - These will be introduced in 2006
LCDs / PDPs - 0.1  
Exports of Glass Shells 33 100 It's the major part of export

Next


* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.